Is giving away free consultations a good idea?

Recently Katerina, a partner, posed an interesting business dilemma: is giving free consultations a good idea?

She expressed that “speaking with new and potential clients is my favorite part of web design” because it enables her to “[make] someone's dreams come true”. However, when offering free consultations, she often spent over 2 hours speaking to potential clients, without being able to close the deal.

From shortening consultations to 30 minutes to switching to paid consultations, she was struggling to find the right balance.

The community weighed on what their approach to consultations is, and how they bridged the gap between consultations and closing the deal.

Nayeli, a Corvid developer, says she offers a 15-minute complimentary discovery call.

“15 minutes is usually enough time to figure out whether or not the project is possible, how long the project will take, and how much it will cost.”

Dena Testa Bray, a designer, says she offers 30-minute consultations to any potential customer.

“It's a good way to learn more about each other to determine if we are the best fit for each other professionally. And, it's a good way to build a relationship.”

Shannah from @Avanidigitaldesigns, says she offers a ‘5-minute warning’ and follows up with a price quote.

“I try not to chit chat too much. I like offering the price quote that way, it shows you were listening and followed up quickly.”

To view the original post that sparked this business breakdown, click here.

What’s your take on this business breakdown? Do you think giving away free consultations is a good idea? Continue the conversation here.

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