The Benefits of Planning Events for Your Business and Five Key Points to Keep in Mind

If you’re a business owner, your primary goal is making sure that things run smoothly in your day to day operations. You probably wear several hats, even if you have an assistant or a few staff members. It is your business after all! With all of the other moving parts necessary to be an entrepreneur or business owner, you may be wondering why you would ever worry over event planning. You may even feel like it isn’t worth your time. Think again!

Businesses both big and small can benefit tremendously from a well-planned event and event marketing. Planning an event doesn’t have to be a stressful ordeal. If you are considering planning a large even whether its online or offline, you should expect to dedicate a significant amount of time and resources to make it successful, but it still doesn’t have to be stressful.

Why should business owners consider planning events? Below are a few reasons why alongside some event ideas.

  • Events are a great way to announce a new product or service. Sort of like a grand opening, but instead, a grand introduction!

  • They can passively generate business awareness by hosting networking events. They can invite other business owners and entrepreneurs to come and enjoy a few hours together. Your business will be the backdrop and who knows what magic might happen.

  • You can build customer loyalty by hosting an appreciation event and inviting both new and current customers. Having attendees invite their family and friends can lead to new potential clients and business ventures.

  • An event focused around a social cause can show your customers you value integrity. Similar to social causes, events that give back to the community builds customer loyalty.

  • Passive events, or events that happen during normal business hours can help generate new sales. Host a raffle or social media event that is only available to customers that book or visit in a specified time frame.

Regardless of the size of your event, there are a few things to do that make for better planning. Be sure to consider these five key factors before diving into your first event.

1. Take time to make your first event a success.

Don’t throw your event together without taking time to plan it. You should plan to have an event with enough time to put all of the pieces in place to ensure smooth sailing when it’s time. Don’t be afraid to call in support by using a staff member, partner with a complimentary business, or even a friend or family member who’s a great host.

2. Determine why you are hosting your event.

Without knowing what you want out of the event it is easy to go overboard or waste money that doesn’t help you accomplish your goal.

3. Plan clear, effective, and efficient communication.

This applies to both invitations and keynotes during your event. Be sure to include details like the purpose, will there be food and drinks, are children welcome, is it invitation only, cost if there is one and parking. Additionally, include the name of speakers, if any, and important times and locations.

4. Decide who to invite.

If you're hosting a fun event be sure to invite a few people who know how to be the life of the party, but still keep it business appropriate. If it's an informational event, be sure to choose a speaker or host/ess who is knowledgeable and confident speaking to a group.

5. Keep it simple.

Don’t try to overdo things. A successful event fits in your budget so there’s no planner's remorse. It also concludes with your attendees having a good experience and understanding the goal of your event.

SarahGeorge is an organizer for WixCon, a professional development conference especially for web designers and developers and she served as a Wix Ambassador for 3 years in Atlanta, GA. She also serves on the Coaches Committee for USA Boxing and is the owner and founder of Digi Dog Consulting where she provides business consultation and web services to small to mid-size businesses.

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