Last week we had the opportunity to sit with the Wix Marketplace (formerly Wix Arena) team to discuss product updates and upcoming releases in a Round Table. So whether you’ve completed hundreds of projects or are starting on your first one, this one’s for you. Let’s dive in.
Prefer to watch the discussion? Click here.
What is the Marketplace?
Whether it’s a small task or a site redesign, the Wix Marketplace is the perfect place to connect partners with users in need of professional assistance.
From the partner perspective, the Marketplace is an opportunity to grow your business by:
Receiving client project requests based on the services you offer and your rates
Having your profile exposed to millions of potential clients
Being matched with leads based on the services and expertise you specify on your profile
Showcasing completed projects on your profile to further showcase your experience and range
But what about from a prospective client’s perspective?
The Client Journey
There are multiple entry points throughout the user journey that lead to the Marketplace. Entry points range from the Wix homepage to the beginning of site creation in the dashboard. As a partner, it’s not typical that you’ll encounter these as they are automatically disabled for partners. If you do encounter one of these gateways, don’t panic - testing of new features may trigger these gateways to appear in your account temporarily.
Wix Homepage Entry Point
Dashboard Entry Point
Site Creation Entry Point
How to Stand Out in the Wix Marketplace
First impressions are just as important in the Marketplace as they are in real life, so let’s discuss some of the ways that you can stand out as the perfect choice.
Showcase Your Expertise On Your Profile
Engage your prospective clients by highlighting your expertise. Take advantage of your tagline by describing your business in a creative, concise way. Use the ‘About Me’ section to further elaborate on what you’re passionate about as a partner and why you’re a good match for your client’s projects. Last, but not least, highlight up to 20 projects that demonstrate your skills, including projects completed outside of the Marketplace.
The Perfect Match: Finding Your Ideal Client
A relationship works both ways - and matches in the Marketplace are no different. Make sure to be specific about what type of client you’re looking for. You can do this by listing your starting rates and selecting which services best align with your skillset. The Marketplace team encourages you to be specific about your services as opposed to casting a wide net.
You also have the option to select which languages you work in and where your clients are based. If you want to take a break, you can choose to stop getting matched with leads for up to 3 months by disabling the ‘I’m available for projects’ option. Once you’re ready to jump back in, you can turn it back on at any time. There is no penalty for up to 3 months, but you may see a reduction of leads if you exceed 3 months.
Consistency is key when engaging in the Wix Marketplace - from responsiveness to closing the loop in your workflow. Here are 4 tips directly from the Marketplace team on how to grow your presence in the Marketplace and keep your business growing.
1. Be responsive!
You have 1 business day to accept or reject a request or report it as spam before it expires. If you have 3 expired requests in a row, it could affect the number of future project requests you will receive.
2. Submit your projects
The more projects you submit, the more project requests you’ll receive. It’s the gift that keeps on giving. Keep in mind that when submitting a project, you will need to be the owner or a contributor to the site. Once you submit your project, you can transfer ownership.
After finishing a project, encourage your clients to submit a review. Let them tell the world what an amazing job you did! The more positive reviews you receive, the more project requests you’ll get. To request a review, you can click on the ‘Request Review Link’ on your Project Requests tab. You can learn more about this process here.
4. Tweak the recipe
If you’re not getting responses from matches, think about how you can change your approach. Every client is different. Be creative - tailor your approach to each client. Remember to be specific about what services you offer to create a more targeted approach to attract the right clients. This will eventually lead to an increase in the response rate.
Getting Back On Track
What happens if you get an influx of too many projects and forget to reply to incoming requests? Or perhaps you forget to submit your projects.
Make sure you follow the Marketplace etiquette outlined above to start. If you’re seeing a significant decrease in leads, you can book a call with one of our account managers to get advice on how to optimize your profile and how to find projects you might not have submitted. You can also reach out to the Marketplace support team directly.
Wish you had been part of this live discussion? Don’t miss out on our future RoundTables! Questions for the Wix Marketplace team? Comment below!